The marketing communication specialist will report to the director of marketing and assists with us bioservices content marketing efforts by writing and editing a wide range of deliverables targeting physicians, payers and pharmaceutical manufacturers.
The Marketing Specialist is responsible for the day-to-day marketing activities leading a team of brand marketing and internal department peers to make sure projects and campaigns are executed flawlessly.
The right candidate is responsible for design, creation, and delivery of marketing related content (written and graphical) that supports marketing activities of the various home builder divisions for the company.
In this role, the selected candidate will support the budget planning process. Translate strategic decisions into working documents and demonstrate understanding of various marketing channels TV, print and online.
In this role, you will develop a cross-value chain understanding of competitive messaging, product positioning, and marketing execution to inform marketing strategy and to recommend pilots / experiments to test opportunities for differentiation.
In this role, you will manage the execution of search marketing campaigns & ad groups, including setup, analysis, optimization, monitoring, reporting, budget pacing & forecasting, keyword research and expansion.
In this role, you will assist in managing the database, including cleansing, establishing control mechanisms for regulating touch frequency with the database, and meeting opt-out requirements, global CAN-SPAM regulations, etc.
In this role, the selected candidate will assist in scheduling trade shows; capture trade show attendee data to support sales initiatives reports, analysis and insights into improving the efficiency and effectiveness of campaigns.