Perform role of counselor and coach; provide input and guidance into the staffing process; actively participate in staff recruitment and retention activities; provide leadership and support for delivery teams and staff in local offices.
Develop integrated marketing campaigns to drive incremental leads for targeted market segments and personas; campaigns can encompass both online and offline channels and utilize digital and marketing automation to execute and measure.
Plan and execute marketing programs that drive adoption, build community and inspire brand loyalty. Proven track record designing and executing effective marketing programs leveraging web, email and social media, including behavioral metrics.
The Product Marketing Manager (PMM) is responsible for managing the growth and marketing plans for assigned office product line(s) of company's Printer product portfolio including overall go-to-market strategy of hardware and solutions, product positioning, pricing, competitive marketing analysis, product launch materials, promotional marketing programs, competition monitoring, and new product requirements consistent with company's business objectives and strategy.
Work directly with SVP/DOS/ZVP/DSMs/RSMs/NAEs and our customers to help achieve System volume, profit and execution of objectives by proactively identifying, developing and presenting key opportunities within our business.
Serve as a sales consultant to the sales team, gets directly involved in supporting major opportunities, and may make buddy calls with the sales team in order to provide direct supplier and/or product based support on a customer sales call.
The Marketing Manager (MM) is responsible for managing the growth and marketing plans for OKIs Office Printer product portfolio through marketing and demand generation in support of field sales including overall go-to-market strategy of HW and solutions, consistent with OKIs business objectives and strategy.