Work closely with AHA/ASA National Center online community managers to ensure integration and brand visibility and exposure. Prior familiarity with social media analytics, Adwords/Google Analytics a plus.
Supervises the vendor that manages and curates our brand portal for ordering property collateral, POS and promotional items. Support the development of messaging in email and social channels that reach the professional travel target.
Under general direction, this position directs and coordinates marketing programs and strategic Marketing activities for a single, mid-size brand or a few smaller related/aligned brands and/or the attainment of brand sales and profitability goals. The purpose of this position is to drive growth, volume, share and income for the Business.
The manager will review and edit all email, direct mail, presentations, web content, brochures, fact sheets, white papers throughout the entire production/creative process to ensure quality, accuracy and consistency of projects before release in both print and digital media.