In this role, you will manage budgeted resources by anticipating expenditures, accurately forecasting resource needs/costs and properly accounting for expenses to meet requirements and achieve fiscal responsibility.
The Digital Marketing Specialist is responsible for the planning and execution of digital marketing campaigns across all digital channels including web, email, display advertising, social media, and PPC.
The primary responsibility of the role is to contact and support for our Sales teams and our Clients. You will provide expertise in Retail ISM, directly support our Retail Sales and extended Sales teams, and provide ownership and accountability for Client accounts.
In this role, the selected candidate will be responsible for managing all Marketo operations overall, including strategizing email campaigns, lead nurturing campaigns, drip campaigns, landing pages, and A/B campaign initiatives.
In this role, you will ability to identify and promote the use of new capabilities, tools, and approaches to help nationwide elevate its analytic maturity in the brand strategy area, expertise in spss or sas preferred.