The successful candidate will have direct supervision of Product Managers and will be responsible for generating continuous market intelligence data from leading market segments, and then use this intelligence to create strategies that enable the best opportunities for highly profitable revenue growth.
This role will design, develop and manage deployment of turn key, and comprehensive local marketing programs to drive profitable sales growth, build brand affinity in local markets, and bring the Wendy's brand to life in a distinctively local way.
In this role, you will be responsible to develop and execute multiple, simultaneous marketing programs with creative, copywriting, trade show, social and e-marketing tactics and ensure all communications properly reflect messaging.
To perform the job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
In this role, you will create promotional advertising campaigns for the company, using media such as websites, press releases, trade journal ad campaigns, and will be required to attend sales seminars and trade shows.
In this role, you will develop, implement, and maintain the Equipment Finance intranet site by serving as a single and consistent channel of communication between sales department and other departments. Control the inflow and outflow of requests to other departments.
Identifies and remains current on market trends. In this role, you will determine product/service lifecycle implications and makes recommendations to maintain market competitiveness and to achieve sustainable economic success.