The Category Strategy & Planning Manager will be responsible for translating Brand strategies into Sales strategies and providing the Sales team with ASPM (Assortment, Shelving, Pricing, and Merchandizing) guidelines and guardrails for their assigned category.
Acts as an expert on utilizing and leveraging syndicated databases to include customer-specific data warehouse information and loyalty card analysis (e.g., IRI, Fresh Facts, Panel, Customer Specific, etc).
The Category Manager is responsible for providing the integration of syndicated information into graphical presentations and/or category management business reviews across functions within the assigned marketing area. The Category Manager may be responsible for category management at the division level with multiple clients or dedicated to one client. They may also oversee and lead the work of Category Analysts.