The Director of Product Marketing will be responsible for helping to create a product marketing structure and best practices and establish brand as a thought leader. He/She will be responsible for managing the product marketing plans and activities for specific product lines to establish, enhance and distinguish product placement within a competitive space.
In this role, the selected candidate will work as a subject matter expert on external promotions for the company Retail Optimization solutions from creation of the promotion through to roll-out to the prospect base, customer base and sales force.
Responsibilities of this role include cross functional team leadership, planning, innovation, analysis, commercialization, pricing, promotions, POS, placement, product launch, working with outside agencies.
In this role, the selected candidate must have a strong business orientation, project management, marketing analytics, analytical capabilities and knowledge of marketing best practices relevant to the industry.