Serves as the liaison between enterprise leadership, regional leadership and strategic marketing leading enterprise marketing strategy planning and local market activation. Accountable for regional integration and execution of all enterprise wide marketing plans and implementation of unique regional initiatives.
Develop, disseminate and execute analytical methodologies for quantifying the impact of advertising (creative message and media spend) on sales, determining ROI, LTV and other KPIs and provide recommendation for optimizing advertising and generating incremental lift.
This IT Director position will partner with the marketing operations and ecommerce IT client engagement directors and with the ecommerce and marketing business teams to roadmap desired system functionality, deliver scalable capabilities and support the systems used in marketing operations and ecommerce.
The Region Sales & Marketing Director (RSMD) is primarily responsible for overall region growth. The RSMD leads their team of Area Sales Managers and Account Managers to drive new sales and retain existing customers for their region.
Responsible for the achievement of marketing/communications/public relations mission, goals and financial objectives. Ensure that evaluation systems are in place related to measure effectiveness and report progress to management.
Participates with other senior managers to establish strategic plans and objectives. Plans and executes marketing strategies and programs based on a deep familiarity and understanding of the customer's products, markets and strategic goals.
This role provides leadership and direction for all the content and IMC related activities for our COKE TM brands. Answering the business direction provided by the brand leaders and in close partnership with the connection team, this role orchestrates the marketing communication plans for a portfolio of 3 brands: Coke, Coke Zero and Coke Life.