Participates with other senior managers to establish strategic plans and objectives. Plans and executes marketing strategies and programs based on a deep familiarity and understanding of the customer's products, markets and strategic goals.
Using inbound marketing tactics such as search engine optimization, social media, landing page conversion testing, online advertising, and email marketing to will grow our database and overall company revenues.
The Senior Director of Marketing is responsible for managing the direction and execution of the companys visual branding/look-and-feel, as well as all digital/print communications strategies and programs including global websites and intranet, SEO/SEM/social/inbound marketing programs, press and analyst relations, trade shows/event planning, advertising, demand generation, and collateral materials.
Detailed experience creating and executing paid campaigns, especially in digital; exhibited strength managing various external vendors; excellent verbal and written communication skills to communicate effectively with a broad range of internal and external constituencies and work.
In this role you will oversee the definition and management of high quality, product roadmap based on enterprise needs, team strategy and vision while collaborating with internal stakeholders, cross-functional teams and external partners.
Partners with senior business leaders across the organization and works closely with the technology organization to ensure resources and strategies are aligned to current and future needs of the business.
Serves as the liaison between enterprise leadership, regional leadership and strategic marketing leading enterprise marketing strategy planning and local market activation. Accountable for regional integration and execution of all enterprise wide marketing plans and implementation of unique regional initiatives.