Participates with other senior managers to establish strategic plans and objectives. Plans and executes marketing strategies and programs based on a deep familiarity and understanding of the customer's products, markets and strategic goals.
The Regional Marketing Director is responsible for strategic implementation of marketing programs and supervision of a marketing manager team to drive critical business initiatives, including sales growth; market penetration; customer retention; client acquisition and retention; client value creation; and improved margins and market share within a designated region of Higher Education.
As a Product Marketing Manager/Director, youll be responsible for developing and driving the marketing strategy, plan and implementation of innovative products and services that deliver on the company Direct customer value proposition.
Our Director of Marketing and Product Development will lead the creation, development, and implementation of revenue generation strategies and play a key role in achieving strategic marketing objectives.
Proven track record of creating and implementing innovative digital customer acquisition programs that align with the buyers journey and focus on generating new business leads in support of achieving/exceeding sales growth and revenue goals.
Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications and public relations program that will enhance each facilitys image and position within the marketplace.