In this role, the candidate will interface with internal stakeholders including senior leadership, strategic marketing, channel marketing, and commercial excellence to set the marcom strategy and priorities for the business. The candidate will manage internal resources marcom generalists as well as creative, tradeshow, and demand gen resources to execute the strategies and initiatives that are critical to growing the business.
Our Director of Marketing and Product Development will lead the creation, development, and implementation of revenue generation strategies and play a key role in achieving strategic marketing objectives.
Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications and public relations program that will enhance each facilitys image and position within the marketplace.
Participates with other senior managers to establish strategic plans and objectives. Plans and executes marketing strategies and programs based on a deep familiarity and understanding of the customer's products, markets and strategic goals.