This role will report into the Director of HPC Product Marketing and leverage the larger marketing team as a services organization, and will be responsible for the creation and delivery of collateral and positioning as well as go-to-market tools for product marketing initiatives.
The Marketing Manager assists the Director of Marketing with directing and implementing the communications of the organization; helps manage the organization's external communications and media relations; helps ensure message discipline, quality communications, and consistent branding.
Serve as the sales and commercialization leader for all products and lighting systems for assigned brands and applications, including integrated controls. Develop deep relationships with key specifiers, influencers and customers. Responsible for selling, promoting, and training for assigned brands internally and externally with agents and customers.
Understanding a variety of digital marketing tactics (display, search, social, email) to service of creating the most efficient and synergistic media strategy for DISH in coordination with its partners.
The Marketing Manager for Demand-Gen establishes digital marketing campaign strategy by coordinating with cross-functional departments, outside relationships including PPC, paid social, retargeting, marketing automation, banner ads, & landing page development.
Engage key specifiers, customers, and influencers on voice of the customer for key inputs into active product development projects and future multi-generational product roadmaps for lighting and lighting systems (controls) for assigned segments.