This Content Marketing Manager position will manage the company Enterprise Voice of Client program. Responsibilities include an oversight of the end-to-end process of writing, creating and promoting Voice of the Client program for integration into cross-functional Marketing Lead generation, Customer Lifecycle Management and Sales Enablement initiatives. This position will report to Director of Content Strategy.
-Develop, build out, and execute lead management strategies with traditional and non-traditional tactics, including lead nurturing drips, lifecycle management; Understand how to implement lead scoring and lead qualification.
In this role, you will oversee the full marketing cycle from marketing plan development to successful execution and reporting. Youll create demand generation programs through direct mail, digital marketing, email marketing, nurture marketing/customer journey programs and the use of many other channels.
Understanding a variety of digital marketing tactics (display, search, social, email) to service of creating the most efficient and synergistic media strategy for DISH in coordination with its partners.