Actively drives, creates and supports Company messaging, collateral, and online content by working with Product Management, Global Marketing and Sales team. Also includes product management component to develop programs to push innovation topics to the market and to existing customers.
Manage product life cycles from new product introduction through product maturation continuously seeking opportunities for improvement. Lead planning and implementation of business unit strategies to drive profitable growth and market share goals.
The Product Manager plans, organizes and manages an existing portfolio of products, and crafts new products from existing product designs, from competitive analysis and from knowledge of the industry; further, the PM manages and integrates new products and product changes throughout the company.