In this role, the selected candidate will define the scope of deliverables, use cut-throat prioritization and constantly communicate with engineering teams to prioritize and deliver best-in-class products in a highly agile environment.
Actively drives, creates and supports Company messaging, collateral, and online content by working with Product Management, Global Marketing and Sales team. Also includes product management component to develop programs to push innovation topics to the market and to existing customers.
Manage product life cycles from new product introduction through product maturation continuously seeking opportunities for improvement. Lead planning and implementation of business unit strategies to drive profitable growth and market share goals.
In this role, you will create promotional advertising campaigns for the company, using media such as websites, press releases, trade journal ad campaigns, and will be required to attend sales seminars and trade shows.
In this role, the selected candidate will develop and analyze business models to enhance strategic business direction and product development; assemble cross-functional teams to assess underlying issues.
The Marketing Product Manager is responsible for working with cross-functional teams to discover, define, develop and launch new products and services that deliver on strategy and drive growth. The ideal candidate should be passionate about exploring and scoping opportunities, collaboratively developing and refining concepts and leading commercialization. The ideal candidate should also be big picture thinking, have customer and consumer empathy, driver for results and have the teamwork skills to make a vision a reality.
In this role, you will be responsible to develop and execute multiple, simultaneous marketing programs with creative, copywriting, trade show, social and e-marketing tactics and ensure all communications properly reflect messaging.
The Product Manager plans, organizes and manages an existing portfolio of products, and crafts new products from existing product designs, from competitive analysis and from knowledge of the industry; further, the PM manages and integrates new products and product changes throughout the company.