The Senior Director of Marketing is responsible for all aspects of marketing, both domestic and international for the content, concept, design and production of marketing projects and programs. Specific areas of accountability include oversight of all domestic and international related marketing activity.
The Director, Marketing and Communications serves as a brand champion and marketing / communications strategist. Working closely with senior staff, the role is responsible for expanding the organizations visibility and brand awareness, increasing membership, and cultivating both current and new audiences.
In this role, you will plan and manage the cost - effective and results oriented implementation and execution in the region of alloutbound marketing activities such as marketing campaigns, roadshows, and industry exhibitions.
In this role, you will oversee the direction and development of SMB marketing strategy and creative to successfully grow awareness, acquisition, and conversion of new subscribers across traditional and digital channels.
In this role, you will monitor/analyze product and market performance, competitive intelligence, market research to identify key growth opportunities and challenges facing the brand so as to define actions/tactics to advance brand toward its strategic objectives.
The Marketing Director for Business & Economics is responsible for achieving the revenue and digital engagement goals for their product portfolio by developing and executing effective, results - oriented marketing campaigns.