Create, develop, refine, and clearly articulate compelling information architecture and user experience deliverables, messaging, differentiation, and positioning for brand messaging, educational programs and product suite promotion
Create, develop, refine, and clearly articulate compelling information architecture and user experiences through alignment and positioning of messaging, interactive content, self-service tools, educational content, and product promotions in collaboration with Marketing Campaign Managers.
Develops and documents project schedules, milestones and budgets for team. Typically shares budget, schedule, milestone and cost / benefit decision-making responsibilities, but not accountability, with executives and managers.
Responsible for all aspects of marketing analytics, including measuring marketing ROI, benchmarking & KPI reporting, campaign performance and building / maintaining marketing dashboards that provide visibility in overall marketing performance.
In this role, you will be responsible to manage global marketing calendar, working with stakeholders throughout the marketing and digital business organizations to ensure that supporting elements are being executed as outlined.
Responsible for both the strategic direction and day-to-day performance of the companys personalized marketing programs. The ideal candidate will have a strong background in customer segmentation and be able to leverage data to drive personalized communications programs across our owned digital channels to drive deeper engagement.