Participate in the planning, creative development and implementation of integrated marketing communications to support various programs and strategies, offering solutions and recommendations to manager and other contributing team members.
In this role, the selected candidate will develop a deep understanding of assigned channel, market segment and key business drivers, such as pricing, product/customer experience, competition, etc; understand company capabilities, products and services in order to effectively design and implement campaigns and programs for targeted audience and channel.
Developing and executing creative, customized, strategic joint marketing programs for thought leadership, demand generation and awareness that align with Mitels global marketing programs and measure the success of these programs based on pre-determined KPIs.
In this role, you will determine the proper variety of marketing mix and media to achieve results and serve as the main execution arm of demand generation efforts. Responsible for driving required outcomes, ensuring quality within the timeframe, and budget parameters.
The Marketing Specialist II works with other marketing professionals to project manage marketing tactics, such ascampaigns, promotions, events, trade shows and mailers. Works on moderately complex marketing projects.
In this role, you will be responsible for
website management, content development, email marketing and marketing automation. Develop and coordinate agco parts email, website communication, and social media communication.
Manage requests and responses to requests for information. Responsible for performing research and analytics to providing insights regarding market trends, identifying opportunities, competitors, and marketing campaigns.
This position is responsible for executing enterprise marketing programs, including webinars, events, emails and lead nurture. This position partners with other marketing teams to execute successful marketing programs to acquire and nurture leads and yield transactional purchases for products and services throughout the enterprise.
This person will work closely with global product marketing and regional marketing to build and deliver global content plans while leading strategy, production and management of all end-user, channel and sales enablement content to drive customer interest and demand.