In this role, the successful candidate will be responsible for tracking campaigns, preparing performance analysis reports post campaigns, and making recommendations to concurrent programs for corrective modifications.
In this role, the selected candidate will manage the quarterly development of product catalog pages (approximately 1/3 of the 500+ page catalog); including content changes, quarterly product promotions, and all other revisions and improvements.
In this role, the selected candidate will develop a deep understanding of assigned channel, market segment and key business drivers, such as pricing, product/customer experience, competition, etc; understand company capabilities, products and services in order to effectively design and implement campaigns and programs for targeted audience and channel.
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$100K to $166K -Deerfield, IL
The Product Marketing Communications Specialist is responsible for developing the marketing communication strategy and executing the tactics for Siemens in vitro product families/product lines in partnership with global and cluster marketing. The tactical activities include advertising and promotional programs, educational programs and webinars, tradeshow messaging, internet-based communications and special promotions.
In this role, the selected candidate will support acquiring and interpreting market intelligence through customer interviews, market research and environmental scanning of industry and competitor news.
In this role, you will be responsible tol use integrated marketing strategies between SEO, PPC, display, social media, e-mail, direct mail, TV, lead generation, and affiliate partnerships to pave the way of our products directly to our customers.
This position will develop, execute, manage, measure and optimize digital marketing campaigns and programs including the development of underlying content required to increase prospect engagement and drive product value proposition to successful lead development initiatives.
In this role, you will be responsible to create and deploy email campaigns, using a/b testing to optimize results. Create and deploy new web content utilizing seo best practices to drive inbound web traffic.