In this role, you will work closely with the communications and marketing team to develop and execute the company digital strategy, ensure brand integrity, design and produce marketing collateral, and participate in the development of new web - based projects.
As Associate Marketing Specialist, you will be the point person for outreach, partnerships, and events in the Milwaukee-area. You'll also be a key player on our Statewide Marketing Team. Developing and maintaining relationships in the community is the backbone of this role.
This position is responsible for working together with the organizations corporate and business marketing teams, this position will help to develop, execute and evaluate sound digital programs that align with overall business objectives and strategies; these programs will consist of a mix of web/mobile, SEO, email, UX strategies & tactics as appropriate based on target audience.
In this role, you will be responsible to manage day-to-day production schedule with external vendors and email team including the development, testing and execution of email campaigns for promotional and targeted email communications for Crate and Barrel, CB2 and Canadian email programs.
In this role, you will be responsible for maintaining and updating Graduate Studies and adult program websites, maintaining and updating social media platforms, and developing new media content for all of these platforms.
As Event Marketing Sales Coordinator you will learn industry, research with subject matter experts, devise market segmentation strategy for targeted industry events, guide database research teams, extract and manage targets from existing database, collaborate on event messaging and digital content strategy, deploy various creative email marketing tactics, manage inquiries and close engagement gaps, launch any multi-channel marketing strategy for event including strategic partnerships, digital media and public relations.
The Digital Marketing Coordinator will work on resurrecting the website updates and contribute to writing the blog page. The social media channels have been dormant and the Digital Marketing Coordinator will revive the companies social media presence.
This crucial position will assist in the production and execution of marketing and advertising campaigns; tracking sales data; maintaining inventory of promotional materials; planning and/or leading special events and trade shows.
In this role, you will develop and maintains personal network with subject matter experts, across the company, to stay abreast of all current information related to , its offerings, strategy and initiatives for the future.