This individual will be work with our sales team as well as our internal marketing teams to understand business needs and develop a strategy to grow measuring tools sales through new product commercialization, promotional marketing programs & education.
Develop and implement marketing plans to achieve business, channel and corporate objectives, while effectively managing brand and reputational risk. Oversees planning, development and execution of short and long range goals for the channel.
Responsible for defining the development of next generation new product and related channel marketing plans for the Power Tools Accessories business unit to achieve goals of sales, profit, and market share of product category.
The Channel and Field Marketing Manager will develop and execute the marketing strategy and programs for Company Sales Teams and key channel partners to generate demand and contribute to pipeline creation.
The Product Manager plans, organizes and manages an existing portfolio of products, and crafts new products from existing product designs, from competitive analysis and from knowledge of the industry; further, the PM manages and integrates new products and product changes throughout the company.