The marketing automation manager is responsible for helping shape and drive our marketing automation strategy, as well as optimizing our marketing automation platform (marketo) as the engine to our global demand generation campaigns.
In this role, the selected candidate will be responsible for all marketing activities for our Financial Control Solutions (FCS) business line, comprising the Frontier Reconciliation and Accurate Reconciliation products.
In this role, the selected candidate will build and cultivate relationships with ADP learning leadership, corporate marketing, HR communications, competitive intelligence and other groups/leaders critical to the success of this position.
In this role, you will be responsible for ensure effective control of marketing results, and take corrective action to guarantee that achievement of product marketing objectives falls within designated budgets.
In this role, you will demonstrate experience, knowledge and understanding of customer value drivers and turn those into clearly articulated differentiate segment value offerings to capture pricing advantage.
In this role, you will develop go-to-market strategies and assist in the marketing execution plans for the Building & Energy Solutions Group that is aligned with Sales with input from key stakeholders.
Develop and execute a strategy and campaign plans to enhance market penetration and support revenue goals, including development of core messaging, broad-based multi - channel marketing programs, targeted awareness and relationship building strategies.