In this role, you will operate the companys marketing operations including systems and services. This includes the website, customer relationship management (CRM) sales / marketing automation, reporting and analytic, social media monitoring, etc.
The Marketing Director will lead and execute the marketing mix associated with the Global Products Group. This includes actively overseeing each element of the marketing mix (VOC, marketing input to NPD, merchandising, advertising, brands, and digital).
As the Director of Digital Marketing and e-Commerce, you will own and drive customer acquisition and engagement including SEM, SEO, display, mobile, remarketing, landing page optimization and conversion; all while delivering on KPI's.