In this role, you will be responsible for overseeing data-driven inbound marketing initiatives that drive traffic across the marketing funnel for Tax and Accounting North America. This role will encompass B2B lead generation and sales acquisition across our marketing programs.
The Marketing Director will oversee the setup, research, development, management and reporting of marketing campaigns for a group of Acadia facilities while overseeing a group of marketing specialists on the Acadia team. This position reports directly to the CMO.
Responsible for fulfilling leasing and move in goals. Maintains a positive image of the community with referral sources, residents, and staff personnel. Supervises the sales and marketing personnel at the community.
This position will work with senior business unit stakeholders as well as marketing functional area leads to develop and analyze brand and target marketing strategies, positioning, messaging, experiences and innovation that will help drive organizational objectives and performance.