Develop and execute the media marketing strategy through collaboration with senior management, while simultaneously developing new marketing initiatives to expand and strengthen the Navy Federal brand nationally and expand globally.
In this role, the selected candidate will work with program management and the Regions to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer.
In this role you will provide copy writing for all channels of contact strategy for the high value blood drive partner segment. Implement and execute the digital campaign and segmentation strategies to support this segment.
Plans, organizes, and controls an assigned product line from conceptual stages through product life cycles to optimize profit and meet marketing, financial, and corporate growth objectives by performing the following duties.