Work closely with the Customer Marketing, Client Services and Account management teams to build and implement a holistic customer communications plan that supports the entire customer lifecycle (onboarding, engagement, renewals, and expansion).
The Sales/marketing Manager is responsible for training and coordinating the sales team in the area; this position is also responsible for canvasing in the field for leads, trade shows and other venues to gather leads for the sales team.
Manage the team to advise the creation of collateral, use cases, event/campaign and thought leadership content necessitated by segment marketing plans and to help meet segment bookings and revenue targets.
Responsibilities include assisting in the development of marketing plans and implementing the strategies and tactics outlined in these plans. The manager will also be responsible for enhancing the visibility of member benefits and marketing the member recruitment program.
Lead cross functional teams on assigned business or project development initiatives. Manage timeline, budget and roadmap. Works with Research and Development, Marketing, Technical groups, Design, Market Research, Finance and outside Vendors.
In this role, the Digital Strategist collaborates across internal teams at all levels (junior to senior) and agency partners, and ensures knowledge transfer for both specific brands and a portfolio of brands.
Understand business requirements and challenges; including priorities, must win battles and key value drivers. Transmit this understanding to the category management teams at the appropriate level so the category sourcing strategies and priorities are defined accordingly.