Provide direction in defining Imagineas marketing strategy and oversee all aspects of marketing for the company inclusive of marketing communications, influencer management, advertising, event marketing, public relations and social media.
Establish procedures to track and monitor digital marketing effectiveness and measure actual performance against planned performance. Plan, test, measure and iterate in order to optimize the marketing investment across channels.
The ideal candidate has proven software industry experience marketing to government agencies and has successfully and recently delivered on demand generation roles that are measured by leads and pipeline development. Candidates should also be creative, resourceful, flexible, and collaborative, have excellent writing skills, and be a master of multitasking.
Work with individual members of the Practice Group in the creation and implementation of independent business development plans, speaking engagements, writing opportunities, client development seminars, firm-sponsored events and conferences.
The Director, Customer Marketing will play a key leadership role within the Marketing group, working closely with the Product Innovation & Customer Group organizations at Surescripts. Specifically, the Director, Customer Marketing will lead strategy and execution for all marketing initiatives for the EHR and IDN markets.
The Regulated Industries marketing position is foucsed on developing integrated industry marketing plans and programs to expand SAP's market share and revenue portfolio in regulated industries including Public Sector, Utilities and Healthcare.
Design manage multi-channel marketing programs for our Cyber team, including messaging, digital demand generation programs, social media content, web content, blog content, thought leadership, event support, and marketing and sales collateral.