The Associate Director will be responsible for developing, implementing and monitoring the impact of the HCP Disease Campaign. The incumbent will collaborate with key stakeholders in global marketing, sales, diagnostics, and medical to both ensure alignment of tactics and to maximize the potential of the Strensiq launch.
Leads the development and execution of a comprehensive North American marketing program working closely with sales and the brand teams to develop and execute strategies that support the overall business objectives.
Establish collaborative relationships with Marketing through frequent communication and interaction to understand needs and optimize the effectiveness of the Marketing Operations group in operationally supporting the Commercial organization; Ultimately evolve the function to strategic partner status with brand teams.
The Director, Marketing Analytics and Reporting leads the development and oversees the implementation of strategies for marketing data collection, analysis and reporting to measure marketing performance and inform business strategies.
Collaborate with and advise other functions (e.g. customer marketing, communications, digital commerce, customer care) to define the nature of, and desired outcomes from, digital experiences for primary audience categories (e.g. customers, prospects, partners, sales, investors).
Develop of the go to market strategy for the all Enterprise product areas including value propositions, messages, positioning statements and commercial insights. Identify product-specific applications and develop target customer user personas and profiles.
The Associate Director, US Marketing PNH will work with the Senior Director, US Marketing PNH to create HCP strategy, including creation and implementation of tactics and tools that align with global brand strategy for HCP audiences.
Develop and deliver the annual Staplingmarketing plan to include target definition and key insights, messaging and substantiating proof points, pricing strategy, competitive strengths,weaknesses and strategy.