In this role, you will optimize content and offers, including messaging, refresh cadence, location/digital channel and assets to improve awareness and leads and refine existing lead generation/creation programs and develop new programs to drive organic traffic into our channels.
In this role, the selected candidate will identify and develop data collection strategies and metrics to support reporting on KPIs that directly measure the performance of online campaigns, e-commerce conversion funnels, and long-term marketing strategies.
In this role, you will develop short term and long term marketing plans aligned with growth strategies and conversion goals set by internal and external domain managers. In this role, you will create outbound marketing campaigns across assigned industry specific domains.
In this role, you will review all campaigns and identifies areas for optimization with an associated test plan. The selected candidate will collaborate across divisions to share/test/integrate best practices.