The Product Marketing Manager will focus primarily on writing compelling content for a variety of marketing materials with a focus on the network security industry. The Product Marketing Manager will use their industry experience to develop content for white papers, sales enablement materials, data sheets, blogs, presentations, and more.
The Research Sciences Specialist will work to ensure that NPDs market information is of the highest quality; in particular, that it is reliable, accurate, and complete. The Research Sciences team monitors the systems that ensure quality components, such as demographic balance of questionnaire responses, biases in reporting due to such factors as human memory capacity or response fatigue, and the control of data outliers.
In this role, you will be responsible for product lifecycle management which includes market segmentation to identify target customers, evaluate and articulate competitive differentiation, develop relevant messaging and positioning plans to promote and sell the products through a combination of sales channels across all phases of the buyers journey.
The ideal candidate will have a deep understanding of laboratory quality assurance, quality control and accreditation requirements coupled with demonstrated success in creating, implementing, driving, and supporting the growth of environmental proficiency testing and standards business within the environmental market.
This role will be reporting on key metrics and results to executives, managing the marketing budget, partnering with resort stakeholders to help market the company's product and brand, as well as partnering with IT partners to implement new features and functionality.