In this role, you will be responsible for
leading early phase product planning activities including business justification, executing and managing implementation of commercial strategies and development and execution of product commercialization plans.
In this role, the selected candidate will structure and execute operational and strategic initiatives by developing work plans, gathering and synthesizing relevant data, leading analyses and developing final recommendations.
In this role, you will be responsible to
develop product positioning and messaging that differentiates our products in the market.Develop a deep understand of the buyer and user persona so the messaging resonates with them.
In this role, the selected candidate will provide on-going recommendations and guidance on how to best leverage functionalities and processes as it pertains to leveraging marketing automation and best practices.
In this role, you will work with product management to understand products, solutions, the roadmap and competitors strengths/weaknesses. Work with the sales teams to understand customer requirements and field selling needs.
In this role, the successful candidate will work closely with the Product team to define product positioning and messaging; develop marketing programs and smart growth tactics to drive awareness and depth of usage.
In this role, you will create and secure digitalmarketing assets for product and feature launches, updates and events. Marketing materials include videos, in-product messaging, website and app store copy and creative, promotional images, and social.
In this role, the successful candidate will drive and own product requirements process while working collaboratively with key stakeholders to prioritize and validate technology, features, product direction and strategy.