In this role, the selected candidate will manage social media campaign execution and scheduling including day-to-day content sourcing and creation as well as post-campaign analysis; create and manage a loyalty/referral program to nurture our most influential users to drive interest in, and loyalty to our products.
In this role, the selected candidate will develop and maintain editorial calendar; work closely with Design and Product teams to develop campaigns that coincide with product updates, announcements and general market news.
The Manager of Social Media and Digital Content, reporting to the Vice President, Brand Marketing, is charged employing multiple Facebook, Twitter, Instagram, LinkedIn and YouTube accounts to engage with influencers, consumers, patients and potential employees.
In this role, the selected candidate will be responsible for creating, implementing and measuring the success of: o a comprehensive social media campaign that will enhance the hotel's image and position within the marketplace and the general public.
The Social Media Manager has an awesome opportunity to create from the ground-up an online engagement strategy that is both focused on increasing brand awareness but also connecting with our customers, end-users, partners and employees online.
This role will manage social media strategy development, execution and reporting/analysis for the Americas and specific product groups, develop a social media calendar, social objectives, messaging, write posts, source or create the visual images for the posts.
In this role, you will manage and execute the overall social media and online community strategy to further strengthen engagement and increase brand awareness, including building an employee, executive and partner advocacy program.
In this role, you will develop a social media channel/platform strategy (both inbound and outbound communications) for beneficiaries and providers, in partnership with other customer service channels such as call center, web, email, etc.
In this role, you will develop and implement social media and community strategies and best practices across various social media channels (i.e. Instagram, Facebook, Twitter, Pinterest, Tumblr, Youtube, etc).
This role is responsible for strategy and execution of social media messaging to improve the perception of our brand and products, drive traffic, and increase customer acquisition, engagement and revenue.
The ideal candidate has heavy experience creating on-brand social content to strategically drive consideration, engagement, sales, and loyalty. This position will have employee management experience with a proven track record in training, coaching and career development.