In this role, the selected candidate will manage social media strategy development, execution and reporting/analysis for the Americas and specific product groups; the goals for this role are to increase brand awareness, drive engagement with customers and partners, and drive traffic to the client's web properties.
In this role, the selected candidate will be working as a strategic social media partner on the Marketing team through original campaigns, partnerships, and collaboration with our internal Content Marketing and Creative teams.
In this role, you will create and maintain a social media calendar for short and long term efforts, ensuring that the content for social media channels is aligned with the Marketing, Creative & Merchandising calendar.
In this role, you will manage and execute the overall social media and online community strategy to further strengthen engagement and increase brand awareness, including building an employee, executive and partner advocacy program.
This role will manage social media strategy development, execution and reporting/analysis for the Americas and specific product groups, develop a social media calendar, social objectives, messaging, write posts, source or create the visual images for the posts.
The Social Media Manager will be charged with taking our community driven brand to the next level of engagement across all current and emerging social media platforms. This role is responsible for all strategy and execution of social media messaging to impact the perception of our brand and product, drive traffic and increase customer acquisition, engagement, and revenue.
In this role, the selected candidate will develop and maintain editorial calendar; work closely with Design and Product teams to develop campaigns that coincide with product updates, announcements and general market news.
In this role, he or she will work closely with the communications, brand, marketing and customer service teams to build and deploy social media campaigns that help PayPal gain visibility with existing and new customers and exceed business objectives.
In this role, you will be creating a robust social media and communities plan, identifying key strategies to enhance brand awareness / identity as well as assisting in PR and content strategies for physicians, consumers, business partners, and employees .
The Social Media Manager has an awesome opportunity to create from the ground-up an online engagement strategy that is both focused on increasing brand awareness but also connecting with our customers, end-users, partners and employees online.