The Product Communications, Marketing & Training Manager will be responsible for developing and implementing training, marketing and communication programs and activities for Treasury Management and Datafaction products and services.
Perform clinical and industry trend analysis, market share and competitive analysis and win/loss tracking to quantify market opportunity and identify product/service and commercial strategies for growth of analytics solutions.
Partner with brand creative teams to ensure proper execution of brand strategy and vision and customize catalog layouts and advertising designs to fit requirements of each market, taking into account currency, language, and cultural sensitivities.
Understand what is required to deliver the whole product for the device family and ensure that the wider organization is executing to a complete plan, including the requirements for development tools, IP cores, demonstration boards, etc.
Working knowledge of relevant technologies including but not limited to wireless modules, global positioning systems, asset tracking, autonomous vehicle, transportation management systems, satellite communications and RFID.
Engage directly and thoroughly with IoTBU engineering and commercial teams as well as lead regular meetings with customers to understand Connected Buildings-focused use cases and test new features and concepts.
Work with key stakeholders to create and deliver unique/compelling positioning, strategic messaging and leadership proof points improving the market position, competitive advantage and business results in the Solution Category.