Create and execute traditional print, outdoor, broadcast, grass roots and other traditional marketing campaigns that are optimized for established KPIs. This includes the development of creative briefs that are integrated with any associated digital strategy.
Monitor and exceed monthly, quarterly and annual brand revenue goals; Measure member progress through brand funnel, driving growth in product awareness, consideration and purchase intent. Maintain brand identity and consistency.
Responsible for managing the sample accountability program, roster management, Fleet administration and onboarding/offboarding activities for field employees and closely interacting with Marketing, Sales, Regulatory Affairs and Compliance management teams to meet corporate objectives.
Manages time-sensitive digital campaigns, including websites, special features, digital games, VR and AR, experiential features, mobile apps, advertising, production materials and assets. Responsible for ensuring production deadlines are met and all creative components are technically functioning and of the highest possible quality.
The Scientific Content Manager is responsible for developing and executing the content and application strategy for ProteinSimple. Assist in experimental design and data review to obtain information required to create scientific content.
Develop and implement the companys marketing activities at key colorectal and general surgery surgical conferences, including symposia speakers, post graduate (PG) courses, live surgical broadcasts, and booth presence.