In this role, you will assist with site content creation for new or existing areas including new content and content revisions on relevant webpages, creation of content for new banners, web pages and forms, for all marketing campaigns.
In this role, you will work with procurement and merchandising teams to constantly create new product exposure opportunities and effectively merchandising the onsite experience to maximize conversions.
In this role, the selected candidate will develop and deliver overall Imaging and/or Mobile line product/marketing strategy. Includes global SKU management, competitive analysis, market trends, and becoming a category guru.
As a Gensler Marketing Specialist, you bring insight and strategy to project pursuits, working collaboratively with principals, practice area leaders and fellow marketing team members to develop Genslers approach to specific clients and opportunities.
In this role, you will be expected to know Intel products well, research and analyze competitor's products and strategies and orchestrate outbound campaigns for maximum impact and reach e.g. videos, demos, collaterals e.g. white papers, app notes, web content management, roadshows etc.
In this role, you will be responsible working with the Trade Marketing Team to facilitate the deployment of all digital assets (Marketing Guide, PowerPoint's, Distributor Order forms and forecast requests).
In this role, you will plan and execute integrated marketing communications tactics required to generate leads, drive sales, increase customer loyalty, and maintain the brand promise for various business functions throughout the organization.