In this role, you will be responsible to define program objectives, target audiences, messaging, strategy and calls to action and offers; design the optimal marketing mix of deliverables, events, and cross-functional marketing support.
In this role, you will act as liaison between corporate marketing and the field; be the face of marketing to the field sales teams, and conversely communicate needs of the field back to corporate marketing.
In this role, you will work closely with the regional sales manager to ensure the sales team in this market have all tools necessary to successfully tell the ballast point story. Travel within the region is a must; some travel beyond the local region may be required.
In this role, you will build a dedicated marketing plan to help generate triple digit pipeline growth.Support and execute lead generation and awareness campaigns like banner advertising and direct mailings.
In this role, your responsibilities include managing a field marketing budget, coordinating and executing events, evaluating sponsorship opportunities, ensuring a consistent and strong brand presence in the market, and identifying unique local marketing opportunities for the brand.
In this role, you will be responsible for
managing the local marketing and promotional budget to effectively control costs while executing programs with the most impact to the business; play an integral part in all planning and execution of fiscal budgets for the market, providing regular reporting to the VP Marketing and RSM on budget status.
In this role, the selected candidate will support team with larger conference planning and logistics (Customer user conference, partner forms, internal conferences, and International roadshows) as needed.