In this role, you will be responsible for supporting sales outbound, and the oversight and support for the planning and execution of the roadmap deliverables to engineering. In addition, you will create and perform product demonstrations for the customers.
In this position, you'll work cross-functionally with sales and product to develop a compelling product position and B2B marketing roadmap, direct the development of branded marketing materials, execute rollout plans and regularly monitor and report on results.
Coordinate the work of multiple external vendors and internal departments including marketing, market research, legal, regulatory, medical affairs, segment marketing, corporate compliance, consumer marketing and IT.
Design and develop both technical and solution oriented sales and marketing collateral for the Unified Data Architecture (UDA), including technical and business oriented presentations, blogs, white papers, videos and field training courses.
Demand generation support develop the strategy and manage the marketing programs that drive demand for your products; develop the strategy and messaging for marketing campaigns and partner with the demand generation team for execution.
Understand and articulate compliance drivers for an ever changing landscape of enterprise communication channels whether its speaking at industry events, with the press and analysts, or internally with the sales team.
Leading strategies, projects, and teams through a high degree of ambiguity and dynamic market environments, course-correcting as needed, incl. guidance and supervision of software engineering for rapid prototyping.
The Senior Director of Product Marketing will be completely responsible for the development and execution of the companys marketing strategy including go-to-market strategy, marketing channel planning and execution, all content creation for marketing and sales materials, the effectiveness of all marketing programs.