Interface with channel technology vendor/partners to adapt products and solutions to improve program performance; write effective creative briefs that include campaign objectives and strategic messaging.
Manage the planning, development and execution of email marketing programs, including broadly circulated seller messages, targeted campaigns based on seller segmentation and triggered campaigns based on seller behavior.
Interface with channel technology vendor/partners to adapt products and solutions to improve program performance; analyze competitive marketplace and stay abreast of email, telemarketing and other industry trends.
Develop and execute end-to-end integrated marketing programs in collaboration with business development & alliances team and other Marketing teams (Marketing Programs, Marketing Ops, Product Marketing, etc.), including 3rd party events and conferences, on and offline events, email, direct marketing and other activities.
As the Senior Marketing and Channel Development Manager, you will lead and execute critical demand generation programs, go-to-market campaigns, events, website updates, social media posts, reporting and analytics, PR, thought leadership blog posts, Net Promoter Score (NPS) Survey, SEO and strategic partner development and partner marketing programs.
Work closely with the marketing and sales teams, the Senior Product Marketing Manager will have responsibility for marketing strategies, pricing, content and sales enablement that successfully position products and overcome objections.