Monitor and exceed monthly, quarterly and annual brand revenue goals; Measure member progress through brand funnel, driving growth in product awareness, consideration and purchase intent. Maintain brand identity and consistency.
The Brand Marketing Manager oversees all brand marketing activities for brand campaigns and platform/hardware launches, and works closely with 1P software marketing, 3P marketing, and the product marketing teams to drive key brand metrics and platform commercial revenue growth.
Leads assigned element(s) of new product development initiatives and overall marketing efforts Tracks and analyzes market performance of segment by monitoring sales, distribution, market share, retail consumption, with a bias for driving action to optimize results.
Creates and manages the execution of the annual marketing strategy and deliverables for Pacific Lifes PL Promise products (opens jobs, creates drafts, proofs material, etc.), including product launches and updates, sales ideas, conferences, and related value add campaigns.
Create strategically driven product marketing plans for launch titles and oversee implementation of all tactical components. Additionally, act as the overall orchestrator of the publishing process for a title, aligning Production/Development, Public Relations, Community, Web, Commerce and other disciplines towards achieving the strategic and financial goals for the assigned title.
Develop and oversee the execution of the overall marketing strategy for multiple partner programs. Includes communicating strategy widely to key marketing stakeholders, ensuring benchmarks and goals are being met, and proactively reporting results to Brand Marketing Directors and VPs.
Manage several different brand initiatives/projects simultaneously, working cross functionally to deliver on commitments. Elements include public relations programs, advertising programs, collateral materials, sales support materials, fulfillment management, photography, and trade shows.
Drive holistic, goal-focused strategy to establish and grow the strength of the ILMxLAB brand both externally and within The Walt Disney Company.Work closely with ILMxLAB leadership team to ensure shared vision, goals and priorities, are reflected in developing and communicating key messages.
Develop and oversee the strategic plan, and associated programming, for how playstation provides a unique story for brand partners to ensure we engage the right partners in exchange for the right marketing value/integration.