Develop strategy for branded promotions to meet goals and maintain optimum results at an efficient cost. Work with Auto Club Enterprises (ACE) advertising agencies and designers for annual branded promotional campaign, providing direction on creative development and ensuring all materials meet legal compliance. Monitor/analyze campaign results and make recommendations.
Support and at times lead select strategic insight projects (e.g., articulating brand strength trajectory in a given market) largely independently with direction provided by Director, Corporate Brand Management.
Develop and execute brand marketing initiatives that increase brand awareness, engagement, acquisition and drive sales for the Pottery Barn Kids and PBteen brands. Provide analysis and insight to measure and improve marketing program effectiveness. Work closely with key cross-functional business partners to ensure marketing initiatives are cohesive across key channels and champion brand objectives.
The Manager will work closely across key corporate functions and partner with senior leaders to develop and execute program strategies to achieve business objectives, improve employee awareness and understanding, support the companys change initiatives, and advance the companys integration efforts.
Build and execute integrated programs utilizing a variety of digital & traditional marketing channels across multiple audiences and verticals; bring key SMB industry insights into brand, industry, economic impact, and content marketing programs.
In this role, the selected candidate will regularly meet with company's divisions and teams to educate and share best practices with client portfolio and are aware of all available client resources to accomplish goals.
Responsible for attracting great engineering talent and furthering the company talent brand within the software development community by creating impactful content, managing hiring events, and creating a digital presence that provides an in-depth look at our engineering culture.
Collaborate with GBT product marketing to incorporate localized market needs and feedback relating to product and marketing assets through consistent two-way communication that ensures effective flow of information.
Manage day-to-day line development for Licensed segments with the cross-functional team (including customized and int'l only products) to achieve goals and manage to key milestones while meeting margin and line rationalization targets .
In this role, the selected candidate will maximize the sale of client brands to the trade and consumers through effective key account management, brand education, training, promotion and communication that permits achievement of company and client objectives.