As Senior Manager, Brand Marketing, you will be responsible for creating a future-looking vision for how we architect the Adobe Experience Cloud, Adobe Cloud Platform and Adobe Developer brands. These offerings are critical to helping our enterprise customers transform their businesses.
Monitor and exceed monthly, quarterly and annual brand revenue goals; Measure member progress through brand funnel, driving growth in product awareness, consideration and purchase intent. Maintain brand identity and consistency.
Identify business building opportunities based on comprehensive consumer and market understanding. Closely work with Consumer Insights and Market Analytics team to define business questions, research needs and plans.
Works closely with the Franchise Director in key initiatives, projects, research and analysis to deliver on the brand objectives and strategies. Examples of this include: Franchise planning, Divisional and Territory strategies (USA), as well as Strategy on other key initiatives and Consumer research & insights.
Manage the pipeline of opportunities from current and prospective customers to ensure that sales goals can be met. This includes qualifying opportunities and applying focused efforts on the key opportunities.
As HR Manager for our Brand Marketing team, you will have the opportunity to work with a dynamic and high energy team who is the creative energy behind many of the most popular and innovative wine and spirits brands on the market today.
Develop, orchestrate and execute comprehensive global marketing plans for assigned products, and liaise with game development teams and partners for sign-off on product vision, strategy and business goals from concept through each deployment milestone.
Develop and oversee the execution of the overall marketing strategy for multiple partner programs. Includes communicating strategy widely to key marketing stakeholders, ensuring benchmarks and goals are being met, and proactively reporting results to Brand Marketing Directors and VPs.
Work with our external partners to ensure that our four current tracking programs field, execute, and submit data back to Gallo seamlessly on a weekly basis as well as manage the budget for the Tracking Platform.
Drive holistic, goal-focused strategy to establish and grow the strength of the ILMxLAB brand both externally and within The Walt Disney Company.Work closely with ILMxLAB leadership team to ensure shared vision, goals and priorities, are reflected in developing and communicating key messages.