In this role, you will manage the development and implementation of division-wide marketing plans and communications, including printed material, web content, electronic sales presentations, digital marketing, and any other media.
The Marketing Manager provides leadership and direction through sales team and applications especially for General Vacuum more on industrial products in North America Customer Center. This individual will be accountable for initiating marketing activities in a structured manned on selected market segments and supporting the sales team to better manage the territories so that sustainable and profitable growth is achieved.
In this role, the selected candidate will work closely with customer experience, customer care, product, retail and content teams to understand customer behavior to identify new opportunities to build the brand, grow the customer base and increase revenue.
In this role, you will be responsible for providing high level execution to advance the growth of assigned lines of business; work closely with Marketing/Communications, Sales and Product Development to develop and implement segment-specific marketing and communications plans and to monitor key segment metrics of success.
In this role, the selected candidate will lead strategic alignment and development of our various product offerings and build a robust marketing platform for growth. The role has an opportunity for green-field development in the area of social media as well as the re-shaping of our existing digital footprint.
In this role, the selected candidate will be responsible for developing marketing materials such as literature, mailers, e-mail blasts, press releases, print/digital adverts, etc. Works with international and domestic representatives to funnel marketing materials through appropriate channels; establish and keep current buyer personas to drive relevant marketing content through the marketing mix.
In this role, you will collaborate with Corporate Distributor manager to establish annual marketing agreements/programs in support of RPC objectives and have direct relationship with distributor marketing associates to facilitate execution of contracted agreement.
In this role, the selected candidate will collaborate with designers, other marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of key stakeholders and our audience.