The Director, Commercial Marketing-Truck Bus Radial(TBR) plans and directs marketing of the organization's products and services, personally or through subordinate personnel including: identifying opportunities to launch new products or to enter new markets.
In this role, the selected candidate will be responsible for implementing and managing systems to track inquiries, admissions, discharge, sales calls and information necessary to monitor sales and business activity.
The Marketing Director will oversee the setup, research, development, management and reporting of marketing campaigns for a group of Acadia facilities while overseeing a group of marketing specialists on the Acadia team. This position reports directly to the CMO.
In this role, the selected candidate coordinates activities related to admission of residents into the facility, as well as community/marketing liaison duties; manages and coordinates marketing strategies and activities for the facility.