In this role, you will research, develop and implement marketing and communications content, materials and strategies related to brand awareness, sales and internal client needs. Lead a multitude of projects, provide direction and expertise around communications and marketing solutions as well as collaborate with internal business clients, external audiences and the Corporate Marketing and Communications team to ensure business goals are met.
In this role, the successful candidate will be developing timelines and managing projects through the system from creative direction and development to legal and regulatory approval to productionand ensuring that all stakeholders are aware of project progress.
The Marketing Communications Specialist will be responsible for the creative content of multi-media marketing materials including literature, tradeshow messaging, email campaigns, press releases, newsletters, and social media.
In this role, you will be responsible for
develop and execute, with assistance from executive director, annual marketing plan for student programs to include mailings, promotion at conferences, social media posts, online advertising, and website content.
This position is responsible for collaborating with global marketing managers to understand business needs and then recommending the most effective, innovative communications strategies, plans, media channels, and tools to help achieve business objectives
In this role, you will work closely with subject matter experts such strategic marketing managers and segment marketing managers to understand target customers, market trends, solution / applications, competitive differentiators and business model.