In this role, you will manage and grow existing business: create plans to increase sales of existing categories, reduce & eliminate product quality issues, and identify cost reduction/value improvement opportunities.
The Product Marketing Manager (PMM) builds market excitement for, and acquisition of, DrFirst solutions. He or she will own client needs definition, competitive analysis, product messaging, sales enablement, and sales tools. The PMM will collaborate closely with Product Management, subject matter experts, and the other members of the DrFirst Marketing team to define, communicate, and execute our high-level marketing and brand strategies.
In this role, the selected candidate will collaborate with key business partners (e.g., analytics, finance, Visa, Loyalty Solutions) to recommend a comprehensive business strategy to reengineer this business, evaluate opportunities to improve economics as well as, improve customer engagement and appeal to consumers.
In this role, the selected candidate will engage with internal teams to prioritize, create and implement campaigns that align to business goals; own your campaigns; collaborate with others to create, implement, execute and measure them.
In this role, the selected candidate will be working to enable sales to coach and train on the core value propositions of the solution, including working with marketing colleagues on the sales, applications and thought leadership tools that support the selling process of your products.
In this position, you will perform business and data analysis to support key initiatives for marketing and sales strategies including implementation activities required to support and grow key accounts.
In this role, you will keep our messaging, pricing, positioning and go-to-market strategy at peak performance to help the Sales and Marketing teams hit goals, accelerate the speed we can adapt to market changes and take new products to market.
In this role, the selected candidate will plan the launches of new products and releases and manage the cross-functional implementation. The ideal candidate for this linchpin role will have a proven track record of successful collaboration with product management and enabling sales.
The Product Marketing Manager is responsible for the outbound marketing activities for company Associates products and solutions. Craft the messaging and positioning for products and conceive / develop innovative marketing programs that drive demand.
In this role, the selected candidate will create and maintain strategic road map to ensure successful implementation of technology/tools while delivering solutions that resonate with our internal and external business partners.