Responsibilities include assisting in the development of marketing plans and implementing the strategies and tactics outlined in these plans. The manager will also be responsible for enhancing the visibility of member benefits and marketing the member recruitment program.
Manage a wide variety of projects & tasks from multiple internal stakeholders, negotiate priorities under the broad guidance of the Associate Director of Marketing and Creative Services; communicate priorities and deadlines to internal stakeholders.
Work closely with the Customer Marketing, Client Services and Account management teams to build and implement a holistic customer communications plan that supports the entire customer lifecycle (onboarding, engagement, renewals, and expansion).
Manage the team to advise the creation of collateral, use cases, event/campaign and thought leadership content necessitated by segment marketing plans and to help meet segment bookings and revenue targets.
Drive licensing marketing strategy, future planning and partner alignment to ensure seamless go to market. Support business counterparts to ensure that all timelines, approvals and necessary marketing materials are delivered on-time and to Brand standard.
Lead cross functional teams on assigned business or project development initiatives. Manage timeline, budget and roadmap. Works with Research and Development, Marketing, Technical groups, Design, Market Research, Finance and outside Vendors.
The Sales/marketing Manager is responsible for training and coordinating the sales team in the area; this position is also responsible for canvasing in the field for leads, trade shows and other venues to gather leads for the sales team.
Develops/maintains a clear understanding of current markets, vision of expected market evolution as it relates to Womens Health and Reproductive Infectious Disease with an understanding of the implications on customer needs.
Understand business requirements and challenges; including priorities, must win battles and key value drivers. Transmit this understanding to the category management teams at the appropriate level so the category sourcing strategies and priorities are defined accordingly.
Create compelling collateral, in partnership with Product and Marketing teams, which highlights the features, benefits, and varied use cases of Lotames products and solutions to Lotames key client types, including publishers, brands, and their agencies around the world.
In this role, the Digital Strategist collaborates across internal teams at all levels (junior to senior) and agency partners, and ensures knowledge transfer for both specific brands and a portfolio of brands.
Assess the global competitive landscape and track competitive activity and dynamics through targeted market research, and ad-hoc situational analyses to inform relevance of, and recommend changes to, marketing and business development strategies, as applicable.