In this role, the selected candidate will blend creative thinking with technical skills to help clients build brands, devise business strategies, implement responsive technologies, and create user experiences.
In this role, you will be responsible to develop tactics and metrics to assess the effectiveness of existing marketing, advertising, and communications programs. Research customer opinions, buying habits, and preferences.
In this role, you will serves as a Marketing resource while utilizing the companys Electronic Data Warehouse application and Cognos business intelligence reporting tool, to construct marketing performance analytics as required.
This position will be part of the Demand Side Management group within Pepco Holdings, an Exelon Company. The incumbent will be part of a team which handles the Energy Efficiency programs for Residential and Commercial & Industrial customers. The incumbent will support the Sr. Marketing Specialists and assist with payment of invoices, reporting and community events.
In this role, the selected candidate will support the continuous improvement of marketing campaigns effectiveness to ensure delivery of high-quality leads to sales while minimizing list fatigue and opt-outs.
Analyze marketing campaigns and promotional activity Key Performance Indicators (KPIs) to determine successes and opportunities specific to each campaign or promotion. Deliver reporting to marketing leadership team with insights across KPIs.
This position will be responsible for looking outside the four walls of the company for innovative new ideas. They should bring a deep understanding of human-centered design, be innately curious about emerging digital technologies and have an entrepreneurial spirit.
In this role, you will develop opportunities to optimize marketing campaigns by partnering with key business stakeholders to design effective targeting and segmentation strategies that maximize ROI in the following channels.