Design new and maintain existing marketing performance reports and dashboards, including but not limited to seminar registrations, website traffic, marketing campaign performance, lead follow up, cost per lead, and conversion reports.
The Marketing Analyst will be analyzing data, formulating reports and making recommendation. The analyst will also design, develop and prepare monthly reporting, visible to senior management, focusing on new account acquisitions. Participate in cross functional teams, providing analytical support and insight into new initiatives and projects.
This person will be working in the marketing department, using Marketo and Dynamics CRM. The client is seeking someone with a strong background in email marketing and digital marketing as the company looks to expand their presence.
This position will be part of the Demand Side Management group within Pepco Holdings, an Exelon Company. The incumbent will be part of a team which handles the Energy Efficiency programs for Residential and Commercial & Industrial customers. The incumbent will support the Sr. Marketing Specialists and assist with payment of invoices, reporting and community events.
In this role, you will serves as a Marketing resource while utilizing the companys Electronic Data Warehouse application and Cognos business intelligence reporting tool, to construct marketing performance analytics as required.