Providing guidance to and work collaboratively with internal business teams and channel and business partners to plan and successfully execute joint marketing programs in various distribution channels and markets.
Assist Demand Generation Director to establish and maintain scoring requirements, lead grade, sales acceptance of leads, conversion metrics, and required lead volume to meet both net-new and retention revenue objectives. Evolve reporting tools that improve this closed-loop sales/marketing process.
The Marketing Operations group will drive and deliver operational excellence, strategy, process and support for the Company marketing team globally. This team builds the foundation for the Brand by Reinforcing marketing with the tools, processes, metrics and best practices to enable success.