In this role, you will be responsible for
lead the development of KPIs and dashboard to monitor, measure and analyze the effectiveness of key division marketing initiatives,Develop insights and areas for process optimization and operational efficiency.
As a Senior Manager, Mobile Product Marketing, the ideal candidate will partner with key internal teams to plan and execute all marketing initiatives for assigned titles including paid mobile user acquisition, synergy campaigns, email efforts, partnership marketing, and asset creation under the direction of the Senior Manager, Mobile Product Marketing.
In this role, you will create and secure digitalmarketing assets for product and feature launches, updates and events. Marketing materials include videos, in-product messaging, website and app store copy and creative, promotional images, and social.