Builds reporting and analytical programs across the farmers enterprise customer household data assets,identifies opportunities to interrelate customer experience and branding survey data with transactional and behavioral databases.
In this position, you'll work cross-functionally with sales and product to develop a compelling product position and B2B marketing roadmap, direct the development of branded marketing materials, execute rollout plans and regularly monitor and report on results.
Demonstrated expertise in communication, public affairs, media, marketing and research techniques and methods and branding theories and concepts in order to develop and execute communication strategies and imaging plans to promote and position the College.
Collaborate closely with other cross-functional teams including on-air creative, social media, digital media, franchise, media relations and partnership marketing to ensure consumer campaigns have an integrated approach and consistent consumer messaging.
The Director of Marketing will be responsible for marketing effectiveness by identifying short-term and long range issues that must be addressed. He/she will oversee the organizations marketing policies, objectives and initiatives and will be expected to significantly grow the company via expansion of marketing pipeline generation.
The Director is responsible for assessing the commercial value of licensing and business development opportunities, working with the Global Marketing TA Head, Oncology Franchise Strategy Committee, Product Teams, Business Units, and Corporate Strategy & Business Development.
The successful candidate will have the drive, vision and experience to lead this effort. Deep experience in both online marketing in general and Marketing Automation (MA) in particular is critical, with keen insights into how MA can be integrated with various data sources, their cloud based Data Warehouse, CRM, SEO, SEM, online advertising, social mediamarketing and other online marketingchannels.
Develop a top-of-funnel, multi-channel acquisition strategy and execution plan (paid media, partnerships, display, etc.) that maximizes user acquisition, drives app downloads, and generates user sign-ups across platforms (mobile, web, connected TVs).