The consumer marketing Director will lead formally with direct report(s), as well as informally cross-functionally across a team that includes BAI, MCM, payer/access, advocacy, LCM, learning and development, sales ops, medical, legal and regulatory, global marketing, external partners, amongst others.
In this role, you will collaborate with marketing, product, technology and data teams to continually improve the customer experience and shape new product features that build brand awareness, grow our user base, and drive customer engagement.
The successful candidate will have the drive, vision and experience to lead this effort. Deep experience in both online marketing in general and Marketing Automation (MA) in particular is critical, with keen insights into how MA can be integrated with various data sources, their cloud based Data Warehouse, CRM, SEO, SEM, online advertising, social mediamarketing and other online marketingchannels.
This role will provide commercial leadership of 2-3 early immuno-oncology programs on pts (program teams). Future opportunities may include transitioning with these programs to pivotal/launch phase, and/or supporting additional disease-states such as hemato-oncology.
In this position, you will oversee the planning and direction of B2B product marketing team, with accountability for the go-to-market strategy and execution for bringing new products and services to clients including value propositions and product briefs for our products, solutions, and services based on target customers and user personae
The Director of Marketing will be responsible for marketing effectiveness by identifying short-term and long range issues that must be addressed. He/she will oversee the organizations marketing policies, objectives and initiatives and will be expected to significantly grow the company via expansion of marketing pipeline generation.
In this role, you will develop plans with distribution clients / broadcasters to exploit growth opportunities and help generate added revenue streams through the use of materials, designing contests and PR activities throughout LATAM territories.
In this role, you will coordinate with all WBCP departments to develop cohesive marketing initiatives, including but not limited to promotional activities, trade and/or consumer promotions, advertising and other activities.
In this role, you will be the voice of customers and market key point of contact from design stage to in market exploitation stages and envision the future. This role will drive and create strong and unique brand programs and lead deployment process.