Represent TRA at various consumer events and shows in order to generate consumer leads throughout the marketing region; represent TRA with various trade organizations within the marketing region by attending meetings and trade shows as available.
This role is responsible for leading digital marketing efforts for Windstreams CLEC Consumer and SMB Businesses to achieve superior customer engagement and intimacy, website traffic and sales by strategically exploiting all aspects of the social media marketing roadmap and plan.
The segment marketing manager will provide subject matter expertise in all facets of the industry in which they are assigned, supporting sales through research of industry resources, customer contacts, whitepapers, swot analysis, case study documentation and such.
Youll be responsible for providing creative leadership and day-to-day management of the members of the graphic design team.. Youll manage, collaborate and push creative work forward ensuring high quality outputs and timelines are delivered.
Working with the program management leaders, ensure the proper integration points are occurring for the go-to-market path, ensure organized and timely status reports are progress trackers are complete, ensure marketing effort.
Manages a marketing center or group, including training, monitoring performance issues, promoting a team environment, provides work direction and promotes an environment of innovation and though leadership.
The Marketing Automation Manager is responsible for developing, executing and measuring email, demand generation, and multi-channel lead nurturing campaigns through companys marketing automation system (i.e., Marketo).
Develop deep market expertise and insights using customer needs, segmentation and buyer personas, understand market trends and competitive dynamics and help sales team map out segment-specific commercial strategies.