Develop, disseminate and execute analytical methodologies for quantifying the impact of advertising (creative message and media spend) on sales, determining ROI, LTV and other KPIs and provide recommendation for optimizing advertising and generating incremental lift.
Responsible for the achievement of marketing/communications/public relations mission, goals and financial objectives. Ensure that evaluation systems are in place related to measure effectiveness and report progress to management.
Provide leadership, focus, and strategic direction to Shaw Contract in the Education and Government market sectors that lead to growth in revenue and profitability. Partner with RVPs to develop regional business plans for each segment and drive specialized sales training and communication
The Region Sales & Marketing Director (RSMD) is primarily responsible for overall region growth. The RSMD leads their team of Area Sales Managers and Account Managers to drive new sales and retain existing customers for their region.
This IT Director position will partner with the marketing operations and ecommerce IT client engagement directors and with the ecommerce and marketing business teams to roadmap desired system functionality, deliver scalable capabilities and support the systems used in marketing operations and ecommerce.
This role provides leadership and direction for all the content and IMC related activities for our COKE TM brands. Answering the business direction provided by the brand leaders and in close partnership with the connection team, this role orchestrates the marketing communication plans for a portfolio of 3 brands: Coke, Coke Zero and Coke Life.