Responsible for managing budgets monthly for both spend and revenue with strict ROI guidelines for global search marketing and affiliate marketing programs along with regional and global media accounts.
In this role, the selected candidate will create and implement innovative multi-channel strategies and customer acquisition campaigns via collaboration with Brand, Product, Content, Social Media and Distribution.
The Regional Marketing Director is responsible for strategic implementation of marketing programs and supervision of a marketing manager team to drive critical business initiatives, including sales growth; market penetration; customer retention; client acquisition and retention; client value creation; and improved margins and market share within a designated region of Higher Education.
In this role you will oversee the definition and management of high quality, product roadmap based on enterprise needs, team strategy and vision while collaborating with internal stakeholders, cross-functional teams and external partners.
This position will work with senior business unit stakeholders as well as marketing functional area leads to develop and analyze brand and target marketing strategies, positioning, messaging, experiences and innovation that will help drive organizational objectives and performance.
In this role, you will be responsible for overseeing data-driven inbound marketing initiatives that drive traffic across the marketing funnel for Tax and Accounting North America. This role will encompass B2B lead generation and sales acquisition across our marketing programs.
The Senior Director of Marketing is responsible for managing the direction and execution of the companys visual branding/look-and-feel, as well as all digital/print communications strategies and programs including global websites and intranet, SEO/SEM/social/inbound marketing programs, press and analyst relations, trade shows/event planning, advertising, demand generation, and collateral materials.
In this role, you will manage execution of paid search strategy through coordination of key direct response directors/managers/stakeholders, BKD"s dedicated Google Rep, search marketing and direct response agencies.
In this role, you will oversee relationships with key product partners, continually seeking new opportunities to increase sales and to expand product offering to include incomms digital delivery capabilities.
The Director, Digital Marketing & e - Commerce will work closely with the Vice President, Marketing to define strategic objectives, determine marketing opportunities, and participate in the discussion regarding web channel optimization, budget deployment, and resource allocation.
The leader will be responsible for all areas of marketing and public relations, including business development/sales support, digital marketing, social media, events, sponsorships, advertising, campaign management and internal communications. This role will define the future state of marketing as a strategic business partner and market-leading asset.