You Will Beresponsible for the development and implementation of a strategic marketing plan focused on cultivating a diverse audience, increased Museum attendance, and building membership through a variety of media both traditional and digital. Additionally, the Director of Communications oversees the collection and analysis of market data to influence the High Museum of Arts strategic and annual operating plans.
Develops, implements, and manages a global corporate communication strategy. Directs media outreach strategies to successfully articulate and build awareness of companys expertise and portfolio of offerings. Guides relationships with international, national and local media across the full range of the companys activities.
In this role, you will be responsible for the development of public facing materials including press releases and media kits, key award submissions, as well as message points for key internal constituents.
In this role, you will serve as technical and creative lead on organizational communications campaigns that may involve multiple platforms over an extended period of time. The selected candidate will identify, sustain and grow relationships with contract designers, film crews, casting agencies, printing firms, etc.
In this position, you will develop, plan and execute effective media relations programs with an eye for experimenting with innovative and interactive mechanisms and formats to drive thought leadership by leveraging multi-dimensional approaches and techniques, including but not limited to press releases, bylines, trade show visibility, press tours and social media content.
The Associate Directors lead the development of medical communications and publication strategies and plans for the US, across their respective therapeutic areas, primarily focusing on product launches.