In this role, the selected candidate will be responsible for the day-to-day, primary contact for existing clients, responsible for all client communication throughout program strategy development and execution.
This Product Marketing Manager will join the company's Vision Products product marketing team, who generates over $100 million in high-margin revenue. Reporting to Director of Product Marketing,this person will have full responsibility for a multi-million dollar vision product line, covering all aspects from market definition, product definition, product launch, and on-going Sales initiatives.
In this role, the selected candidate will manage the effective launch of new product including the training of sales representatives, the development of tactical marketing plans and sales strategies, and the creation of sales tools and communication elements.
This position is responsible for planning all marketing and branding efforts for Len-Tex Corporation along with the expectation of expanding our product marketing throughout all marketing platforms; managing company website and social media accounts.
In this role, you will be responsible for collaborate with supervisor and key stakeholders (sales, product, clinical, others) to develop marketing campaign materials that will meet enterprise strategic goals.
This position requires expertise in both digital marketing and project management with the ability to effectively collaborate with others across the organization including: product managers, brand marketing, IT, engineering and customer service.